When it comes to out-of-home (OOH) advertising, nothing beats a wrapped car or truck. This type of marketing is cost effective, eye catching, and it reaches your target audience on the go. Whether driving on the highway or sitting in traffic, your business gets seen by thousands of people each day. These impressions add up quickly and your brand awareness is constantly growing.
The best part about vehicle wraps is that they catches your attention, unlike other forms of advertising that are just a part of the background noise of everyday life. A branded car, van, or truck draws the eye, even in busy traffic. When a customer sees your message, it is a reminder to contact you for a product or service they need.
A custom vehicle wrap gives you the freedom to create an attractive design that is unique to your company. You get to decide where your logo is placed, what font you want to use, and what color scheme works with your brand. Your designer will work with you to create a stunning graphic that captures the eyes of your potential customers.
Unlike a Google Ad, a full car wrap doesn’t compete with other ads. It isn’t subject to a continuous auction where the biggest pockets win. You pay a set price and you’re guaranteed to get your message seen by your target audience. You can reach a wide range of audiences from different ages, gender, backgrounds, incomes and professions with your fleet vehicle wrapping.
A fleet of vehicles is a powerful way to generate tens of thousands of impressions per day. It is especially powerful if you ply your trade in a busy area with a lot of traffic. For example, Denver’s Interstate 25 corridor can see hundreds of thousands of cars daily.
With each pass, your car wrap ad reaches a new audience. It’s a great way to gain name recognition in the local area, especially if you are just starting out or haven’t yet established a presence in the community.
You can adjust your route from day to day and week to focus on specific areas and demographics. It’s a smart way to maximize your exposure and generate the highest level of brand awareness.
The best thing about vehicle wraps is that they are mobile and always on the move, just like your business. They associate your brand with activity, which is a key to building trust and increasing the chances that customers will recommend you or visit your establishment. Contact your local sign shop to learn more about our services and how we can help your business.