Brand recognition is the ability to recall a brand in relation to other brands based on identifying characteristics such as logos, taglines, marks, jingles, packaging, brand colors and stylized advertising. It is the most important marketing objective of any business as it works to build relationships and generate sales.
Top-of-mind awareness is the ability to remember a brand when a customer is searching for goods or services in a specific industry, product category or location. It can be difficult to get this kind of attention, but it is possible if you take steps to achieve it.
Use screen printing to create a consistent and professional brand image that will catch people’s eye and work to build trust.
Start with a simple logo and tagline that will help you connect to your audience and give them something they can relate to. Choose a color palette that is appropriate for your business and make sure to use it consistently across all marketing materials.
Design and produce promotional materials like brochures, flyers, posters and postcards that will amplify your branding information and communicate your message. These materials are likely to be viewed by your target audience more than anything else.
Consider the print quality of these materials as well. If your materials are too dull or have a poor color palette, they won’t attract customers’ attention. You want them to be easy to read, bright and professional looking.
You can also add elements like your website address and contact number to the bottom of these materials for added convenience. These items can be placed in stores or given away at local events to help increase your brand’s presence and promote sales.
Getting involved in local events can be one of the most effective ways to grow your screen printing business. Concerts, festivals, parades and athletic tournaments can all be great opportunities to spread your brand’s name and reach new customers.
It can be costly to attend these types of events but it is worth the investment if it helps your company become more recognized in your community. You can also offer a discount or other incentives for people to buy your printed materials from you at these events, which will help you grow your customer base.
If you have the budget, you can hire a graphic designer to create a cohesive look for your business. They will be able to help you select the right color palette, design your logo and tag line and create an overall professional look that will catch the eye of potential customers.
Keep up with the trends in your industry and stay ahead of the game by creating new designs on a regular basis. It is never too late to re-fresh your branding so that you can capture the attention of your target audience and increase sales.
It is important to know who you are and what you stand for. This will allow you to focus your efforts on the customers who move you forward towards your goal and are a good fit for your business. For more details on screen printing visit a local Salt Lake City screen printer in your area.